![john berger ways of seeing episode 3 john berger ways of seeing episode 3](https://images.squarespace-cdn.com/content/v1/5e37a526bbe3b87b370bb999/1581198488658-B95AQISW1TFZXTGX3CYT/FIG+1.jpg)
According to the novelist Ali Smith, who watched it as a child, “even its title set me on a road where I knew there wasn’t just seeing, there were … ways of it”. Ways of Seeing has inspired generations of writers, artists and curators, spawning academic conferences and tribute programmes. This idiosyncratic documentary, made on a shoestring budget, has been snapping eyes open for half a century. It had a modest audience and few reviews, and yet the anonymous critic was right. “If you are in the least interested in art,” it began, “have your set tuned and be ready to have your eyes opened by John Berger in the first of a stunning new series.” Ways of Seeing was broadcast on BBC Two at the unpromising hour of 10.05pm on a Saturday night, the same time as Match of the Day. This entry was posted in Blog post #3 on Septemby Karlline Delacruz.O n 2 January 1972, the Sunday Times ran a short preview for a new documentary. This dream is not what we desire so advertising and publicity helps us escape this reality we believe the more we have the more glamorous and desirable we will become. We are Nomads in this dream as we are trying to find our place in a world that is deceitful and violent. We see another world where our reality is not so pleasurable.
![john berger ways of seeing episode 3 john berger ways of seeing episode 3](https://ichef.bbci.co.uk/images/ic/1200x675/p02c9ckq.jpg)
This makes us feel exuberant as we suddenly fit ourselves into the advertisements. We want to belong so we feed into this fantasy and spend more and more. As we wander in Romantic scenery and extravagant places that we see displayed on advertisements. We imagine a world of castles and chivalry. How does this dream offered by advertising use imagery to manipulate consumers? The dream of a far away place to me was like a representation of reality and fantasy. Publicity is the art of capitalism and The oil paintings demonstrated in the film were the quality of life of the wealthy owners.Ĭhoose one of the “dreams” he offers or think of your own. They were wealthy and already part of a higher class society. Burger explains that these oil paintings were a depiction of what was already the reality of the Owners. Reality is we are losing our sense of self. We spend more money in order to fill a void and we also want to feel enviable. We see glamorous models, High end products and beautiful backgrounds and we want to fit into that description. In a way these advertisements are a misconception of our reality. As he compares oil painting to publicity (advertising) photography, Berger argues that oil painting “showed what the owner was already enjoying among his possessions and way of life ” “it enhanced his view of himself as he already was.” Whereas publicity pictures, “appeal to a way of life that we aspire to or think we aspire to.” Why are these differences important? What do they reveal to us about the production of images for publicity? These differences are Important because they can help us realize reality from fantasy. In fact we are depleting our earnings on things we don’t necessarily need.
![john berger ways of seeing episode 3 john berger ways of seeing episode 3](https://www.ways-of-seeing.com/images/ch3_0.jpg)
According to Berger, how do “publicity”–what we would call advertising–images influence consumers and why is this significant? According to Berger, publicity influences us to purchase more items in order to feel richer and more glamorous.